XíRENA is a lifestyle brand whose roots reach from California in the 70’s to the bohemian coastal town of Formentera, Spain. Founded by creative director, Dierdre Roffoni, XíRENA (pronounced SUH- REN –UH) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both effortless and accessible. Made in Los Angeles, easy shirting, dresses, and tops are quintessential to the brand. This unpretentious collection can always be worn two ways – casual with sneakers or dressed up with heels.