Loulou de Saison

Loulou de Saison, previously known as Loulou Studio, began as a personal project for founder and creative director, Chloe Harrouche. She wanted to create a wardrobe that suited her everyday needs, and the brand has since taken on a life of its own. The name Loulou was inspired by Chloe's daughter, and the brand sought to embody everything she loved: a comforting simplicity, a perfect balance of softness and strength. Today, the brand has evolved and taken a new step forward in pursuit of timeless, meaningful design. Loulou de Saison's goal is to create pieces that resonate with women's lives across all seasons and stages, marking a new chapter where the brand stands independent, embraced by countless women who make it their own.