Max Mara

The love of tailoring and dedication to dresses is deep rooted. In 1850 Marina Rinaldi, the founder’s great grandmother, owned and managed a major workshop in the center of Reggio Emilia, Italy. It was an artisanal business whose attention to detail and finishes truly stood out. This almost visceral passion was later passed on to her granddaughter, Giulia Fontanesi Maramotti, who began teaching herself sewing and patternmaking in 1925, publishing a series of volumes dedicated to the “theory of cutting”. It was within this context that Cavaliere Achille Maramotti founded the first company of the Max Mara in 1951, today one of the most prestigious international fashion houses, recognised worldwide as the forerunner of modern ready-to-wear: "haute de gamme" women's clothing produced using excellent industrial processes.