Bite Studios

BITE (By Independent Thinkers for Environmental Progress) was founded in 2016 by Veronika Kant and William Lundgren. Collections are centred on exceptional craft, meticulous cuts and organic materials, which are available at renowned luxury retailers globally. From childhoods spent in northern Sweden, founders Veronika Kant and William Lundgren gained a deep reverence for the natural world, and an understanding that the easiest road is not always the best to take. In such environments, patience was as valuable as pragmatism. A desire to create and collaborate led them both to the city, where, still unknown to one another, they studied the inner workings of business. Here they developed a strong commercial acumen (along with an appreciation for timeless design) but also a deep-rooted dissatisfaction. Things seemed orchestrated to distance people from the world around them — and themselves — be it through synthetic fibres, over-processed foods or marketing jargon. Natural materials were referred to as commodities, and people as solely consumers. Things lacked poetry, nuance, an organic touch. This is what led to BITE.