Founded in 2000 by an art connoisseur and gallery owner to design the perfect cashmere knit, GANNI has developed exponentially over recent years. Based in Copenhagen and owned and run since 2009 by husband-and-wife team creative director Ditte Reffstrup and CEO Nicolaj Reffstrup, the GANNI mission is simple: They aim fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. They are proud of their Nordic design heritage, but not limited by its traditional minimalist expression.