CADDIS is the anti anti-aging brand. That’s their stance. They want to have an open and frank conversation with you about how absolutely right on it is to be the age we are, right here and now. CADDIS is calling bullshit on 50 is the new 40, on the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully” and on the notion of raging against the dying of the light. Now is what we got, and now is pretty awesome. So a group of friends set up a warehouse in Salt Lake City and began shipping readers in Dec. of 2017, after several years of intense debate on deciding who would take the garbage out. They believe that it is time to get real about who we are and where we are in life. Being right here, right now is right on. In spite of the fact that the entire world seems hell-bent on marketing to our long-gone teen vanities or trying to scare us into an early grave.