Rupert Sanderson launched his own label in 2001 after working in Italy at Sergio Rossi and Bruno Magli. Starting with a collection of just 15 shoes his eponymous brand was founded on the design philosophy ‘less is more’. A principle that continues to underlie every collection. Focusing on creating the perfect silhouette, he draws inspiration from the sensual curve of the lasts and heels, using the finest leathers and materials, and in an idiosyncratically British twist each style is named after a daffodil.