Style Profile: Dana Avidan Cohn

@danaavidancohnwww.danaavidancohn.com

With over a decade of experience at publications like POPSUGAR, InStyle, and Editorialist, Dana Avidan Cohn has had time to hone her editorial eye and ultra-chic sense of style. Now, she serves as the Director of Editorial Content for Macy's, one of the largest department stores in the nation. Keep scrolling to learn more about Dana's style philosophy and career, or shop her favorite pieces in store below.

Shop Dana's Picks

Q: How did you fall in love with fashion?

A: My love of fashion definitely came from my mother and grandmother. We spent a lot of time traveling and visiting boutiques when I was younger. They taught me to shop for fewer, better-quality pieces. It taught me to invest in that one great bag, coat, or shoe that you'll treasure and actually wear.

Q: What's the best piece of style advice you've ever gotten?

A: Wear what you love, not what anyone else thinks you should be wearing.

Q: What trends are you eyeing this year?

A: I've been really trying to move away from "trends" and lean into what feels great to wear in my real life. I spent a lot of time chasing trends, but after a while, you start to find what works for you. Now it's more about collecting the best versions of those closet staples.

Meet Dana

Hometown: New York
Favorite colors: Ivory, sand and denim blues
Favorite Designers: Khaite, Loewe, Attersee, Proenza Schouler

Q: Describe your style in three words.

A: Minimal, Classic, and Relaxed

Q: How did you fall in love with fashion?

A: My love of fashion definitely came from my mother and grandmother. We spent a lot of time traveling and visiting boutiques when I was younger. They taught me to shop for fewer, better-quality pieces. It taught me to invest in that one great bag, coat, or shoe that you'll treasure and actually wear.

Q: Do you have any style inspirations? 

A: I've been looking back at 90's fashion a lot lately. Everything was simplified: denim, a great white tee, oversized blazers, and slip dresses. I love that "undone" but pulled-together look.

Q: What’s the best piece of style advice you’ve ever gotten? 

A: Wear what you love, not what anyone else thinks you should be wearing.

Q: What trends are you eyeing this year?

A: I've been really trying to move away from "trends" and lean into what feels great to wear in my real life. I spent a lot of time chasing trends, but after a while, you start to find what works for you. Now it's more about collecting the best versions of those closet staples.

Q: What's your favorite shoot you've styled?

A: I got to style Chloe and Halle Bailey for POPSUGAR a few years ago in LA, and they were so fun to work with and had amazing energy on set.

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