An elevated denim-driven brand, R13 debuted in the fall of 2009 in New York City. Its unique and subtle design details are heavily influenced by authentic American traditions and history. The luxury brand delivers clothing that ages with grace, taking on the soul of its wearer. One's love for it multiplies with time and usage. It is rugged yet chic, yet unpretentious and genuine. R13 jeans are made from luxe Italian and Japanese denim produced in a highly specialized boutique factory in Italy and Japan.