Tied to the aesthetic innovation and technical invention that have always changed the identity of knitwear, Missoni is one of the best known, loved and recognized fashion and design brands in the world. Missoni style is the result of a partnership between Ottavio and Rosita who decided, in 1953, to set up a knitwear business, and were soon at the cutting edge of Italian fashion. The couple started a family and their children Vittorio, Luca and Angela, the brand’s creative director since 1996, grew up in direct contact with their parents’ work. Closely involved with the business, they took on increasingly responsible roles, becoming co-creators in a project that continues to seduce and excite today. Missoni is now one of the best representatives of Italian fashion and design excellence around the world.