It all started in 1989 when Isabel Marant launched Twen, her first knitwear and jersey brand, at 22 years old. She held her first show in her own name in 1995 in the courtyard of a squat, with her friends as models. Barely three years later, she opened her first boutique in an old artists’ workshop. Twenty-four years and thirty boutiques later, everything and nothing has changed…. her vision remains the same. Isabel has always had a single-minded love of fashion. While some dream of iconic women in glossy magazines, Isabel dresses women for their real lives – walking down the street or zipping off on a scooter.