Born in Uruguay, Gabriela Hearst grew up on her family’s ranch surrounded by horses, cattle and sheep. After more than a decade spent in design in New York, Gabriela honored her family’s heritage through the launch of her eponymous label in Fall 2015, as well as taking over the operations of her father’s ranch in Uruguay. Gabriela wanted to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, where there is a purpose to every piece. Gabriela’s commitment is to make a strong and modern collection without compromising her ethics and key values, taking into consideration where materials come from and who is making them: luxury with a conscience or in other words, “honest luxury”.
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