Emporio Sirenuse

Since 2013, Emporio Sirenuse has distilled the values and verve of inimitable Amalfi Coast hotel Le Sirenuse into a small, carefully curated collection of beachwear, resortwear, design and lifestyle items. Artists and émigrés, actresses, intellectuals, poets and playboys dance in and out of a range that embodies founder Carla Sersale and creative director Viola Parrocchetti’s deep love of and fascination with a part of the world whose culture and class runs far deeper, in Viola’s words, than “a ride on a Vespa and a basket of lemons”. Delving into the roots of Mediterranean culture, mixing influences from Mesopotamia to Marrakech, Palermo and Damascus, Emporio Sirenuse collections offer a fresh, nuanced, romantic take on Positano’s legendary dolce vita, and are enriched from time to time by frequent collaborations with small brands and quirky designers we feel an affinity with.