Araks

Araks starts with the woman and everything follows—sleepwear, swimwear, and resortwear. Each addition is a natural progression that reflects her life and needs. They design collections meant to work interchangeably with pieces from the past or those yet to come. There is a flow and timelessness to everything we do. Everything they make is an expression of a desire to feel beautiful for yourself, a luxurious secret. Araks doesn’t make a distinction between “everyday lingerie” and “occasion lingerie”—to them, it’s all special.