Alex Mill was launched in 2012 with the goal of making the perfect shirt. Founders Alex Drexler (son of Mickey Drexler, former CEO of J.Crew and founder of Madewell) and Somsack Sikhounmuong (former design director for Madewell) wanted to create pieces that are timeless, not trendy. They take the core styles that every person wants and do something radical: They don’t change them all that much. Their goal is to preserve what makes them iconic so you can stop searching for that perfect, uncomplicated jacket or shirt. Wake up, get dressed, don’t overthink it. Not more clothes, but the right clothes.