Women Who Inspire: Stephanie Mark
Atephanie Mark is the co-founder of the Coveteur, one of our favorite websites for fashion and lifestyle trends. Stephanie set the pace as a visionary in the digital fashion world when the Coveteur launched in 2011 with six closet profiles...and then proceeded to crash the site because the feature received so much traffic. She just recently stepped down from her post as the Head of Business Development there, and is excited for the next generation of talent to shine, and she remains an enthusiastic partner in the business.
Stephanie is a graduate of Parsons School of Design and built her career working in marketing for brands like Intermix, 3.1 Phillip Lim, and Elle Magazine. She also served as a stylist for top celebrities such as Reese Witherspoon, Oprah Winfrey, Charlize Theron, Julianne Moore, and Karlie Kloss.
Q&A with Stephanie
If you had to pick one thing…what would you say has been the key to your success?
Sticking it out! There have been MANY times where throwing in the towel seemed like the easier and more sane decision but keeping my commitment to the business, my employees, our client and myself has pushed me to always keep moving forward.
We know firsthand how the pandemic has impacted travel for the fashion world...market has been very different, from doing Zoom appointments with designers to traveling to LA Market instead of NY Market last Fall. How has your travel schedule been affected?
Travel has come to a complete halt at Coveteur. We used to fly all around the country and the world creating content for the site and for clients. I personally used to get on a plane at least twice a month and had not been on one since March! I definitely think once Covid is under control and our normal lives resume we will think more carefully about which trips and business meetings we think are essential to travel for and which ones we can do virtually.
Everyone’s talking about pivoting was the key to success during the pandemic. How have you pivoted as a leader in your company?
Without being able to see everyone 5 days a week I have dedicated a lot of my time to checking in on employees and teams individually instead of communicating through our regular company wide meetings. Getting that personal connection in any way you can is key during a time that is isolating and it keeps people motivated and feeling like part of a team.
How did you figure out what your readers wanted to see during the pandemic? Did your content changed any?
The good news is that our employees are also our readers so we really relied on them to help us figure out what type of content we should be focusing on. We also relied on social media to communicate with our community to find out what type of content they would be most interested in. Tracking our site with analytics also allowed us to see what type of content was best performing.
We’ve read that health and beauty are one of the top performing categories right now. Do you feel like people are paying more attention to their health and beauty now?
100%. People are at home and focusing on wellness, health and beauty are ways you can practice self care in a stressful time. Even a bath can feel very luxurious and we want to help people find those little moments of calm, indulgence and joy.
What are your favorite ways to disconnect from the web and reconnect with yourself?
Exercise is key for me to disconnect and relieve stress. It's a huge component of my self care. I have also been taking more baths with epsom salts which really helps all my muscles relax. It may sound counter-intuitive but a good old fashion phone call with a friend to catch up does wonders for my mental health.
How does fashion inspire you personally?
For me, a lot of the time it is the people behind fashion that inspire me. For example, I adore Jonathan Cohen and Sarah Leff of Jonathan Cohen and as a result love everything they do. It also helps that their clothing is stunning. The same goes for stores, when I love the owner (cough cough Hampden) I get excited about what they buy and the pieces they are most excited about.
What fashion trends are you most excited about right now?
I am a total lug sole convert. My favorites right now are from Bottega and Ganni. Also-no matter what, I get coat obsessed during fall and winter.
Who are your favorite designers at the moment?
Proenza (forever and always)