Women Who Inspire: Sallie Holder
Sallie Holder is a best-selling author, business coach, and podcaster that helps female entrepreneurs double their revenue, while decreasing their time spent working in their business. (She's also our owner Stacy's twin sister!) Sallie's best-selling book, Hitting Rock Middle, kicked off her "Beyond Rock Middle Movement", or The BRIMM. Sallie defines "rock middle" as the comfortable misery zone. You're successful by society's standards, but deep down you feel empty and like an imposter, and you know that you were meant for much bigger things! Her 90-day step-by-step plan give you the specific tools to make your business work for you instead of against you. She has helped many female founders transform their businesses to 6-figure profits--even during a pandemic!
Q&A with Sallie
What has shaped you into the business woman you currently are?
Honestly, I'd say the many trials and tribulations have shaped me more than anything else. It might sound like a corny or "canned" answer, but it's the truth. I have learned so much more from my many failures and the effort it took to continue fighting past the fears than any success I've had. It's much easier to believe it won't eventually come together and to give up. It's harder to get back up and fight. Don't get me wrong, I fall into that belief sometimes (just like every woman does), but my goal everyday is to believe in the fact that I'm worthy of my dreams and so are you. If I do that, then everything else works.
How has being a mother changed your role in business?
It always helps put things in perspective. I'm upset about an email not going out, or a link being incorrect and then I see those little faces and I melt. I realize that it's not that big of a deal. I feel like I sweat the small stuff less because I don't want to set that example for my kids either. I don't want them sweating the small stuff, so why am I going to say it's acceptable for me to do the same?
What do you see women struggling with most in the professional sector?
I see most women struggling with fear. Fear of it not working out, of not being good enough, of growth, of staying small, of change, of investing in themselves - you name it. When we let fear win, we're letting our ego win. Instead, I encourage every person struggling with fear to give that voice a name (any name of a person you don't like will do). Then, tell that voice to sit down and be quiet - you have work to do - and get back into action. The goal is just to stay in action. If you do that, you'll reach your dreams!
What key factors lead to a sustainable and profitable business model?
The keys are in the "Female Founder Formula" (F3) - it's my proprietary formula for creating massive business growth, and it's what I share with you inside The BRIMM, my 90-day business growth program. F3 includes 3 simple steps Pivot, Profit, Perform. You can repeat each of these over and over again to grow any revenue stream you develop for years to come. Here's what they mean - "Pivot" is all about helping you simplify your business to massively amplify your results. "Profits" is all about helping you maximize your profits by focusing on attracting and serving your customer and not the mass market. "Perform" is all about helping you focus your attention on effectively messaging and launching your offers to create significant sales. I love The BRIMM and the way it shows women there are simpler ways to double your revenue (and profits) while decreasing your time!
What allowed you to shift out of the corporate world onto an entrepreneurial path?
I'm not sure I had the confidence at the time. I think one day the "pain" becomes too great to ignore anymore. I don't think we should wait until we have confidence, because I'm not sure that point ever comes where you're patting yourself on the back saying, "I'm confident enough now." Women just don't work that way. We're too hard on ourselves to expect we'd ever naturally feel that way. There would always be something else we needed to accomplish before we were ready. So, instead of setting yourself up for an event that likely won't ever happen, I'd love for you to think about the worst thing that could happen. If you're okay with that happening, then you're ready to go!
What are three major takeaways you hope people absorb from reading your book, Hitting Rock Middle?
That's really hard! 1) Separate Facts from Feelings - remember that when we allow our feelings to rule the day, we typically won't challenge ourselves to grow. Follow the facts instead! 2) Life is a little like a see saw, when one part is up, the other may be down. That's okay! Everyone else is on a see saw too. No one is sitting with things in perfect balance - no matter what they show you on social media. 3) "Rock Middle" is more dangerous than "Rock Bottom" because when you're at the bottom everyone wants to come save you. When you're in the middle, you feel like you're drowning, but no one wants you to change. You don't need anyone else's approval. You can create change any time you want. Don't wait until things get worse (or more painful) to create the change you want. Start today!
Does Hampden cater to your style? If so, what are some of your favorite designers or pieces currently at Hampden?
OMG! YES! It's all I wear! (minus a few stragglers). I love Sea, By Malene Birger, Ganni, Dorothee Schumacher, I literally could buy pieces from these designers and go anywhere! But, I'd kill to have one of the Yves Saloman coats. Any of them. I'm obsessed! I LOVE coats now that I live in a colder climate.
What can we do as a community to unite and support women in business?
We can encourage each other, especially when you see someone trying something new or taking a risk. I firmly believe that women have the power to change the world and that we will do it in the next few decades, but the only way we can do it is if we positively support one another. There are so many simple ways you can do this too - comment on another woman's social media post, compliment a woman on the street, choose to shop with women-owned businesses, etc. We have 80% of the purchasing power and yet only 2% of female owned businesses gross over $1 million dollars. Let's change this together!
What are you most hopeful for?
I'm most hopeful for a future that is female. Truly! I feel like we've come so far, even since I've started in the corporate world (umm...just about 20 short years ago), and I want to help further that future along. It's why I'm so passionate about helping more women gain the business strategies and tools that create growth. In fact, I'm hosting a FREE WORKSHOP on growth next week - "The 5 Best Business Growth Strategies." It's a free workshop & free to anyone who wants to participate. I'd love to have you. Here's the link to join: sholder.kartra.com/page/5daygrowth