Women Who Inspire: Ann Mashburn
Ann Mashburn serves as Chief Creative Officer & Designer of Mashburn, LLC, alongside her partner and
Ann’s career in fashion began in editorial at Conde Nast, where she served as an assistant to famed Vogue fashion
editor and stylist Polly Mellen, and worked alongside such visionary greats as Richard Avedon, Irving Penn, and
Steven Meisel. Following her time at Vogue, Ann was then named fashion editor of Glamour and then went on to
style at J.Crew.
In 2007, Ann, Sid & their five daughters moved to Atlanta to pursue his own line. Inspired by the beauty and attention to detail of shops in Tokyo & Milan, as well as the end-to-end service tradition of old-school American haberdashers, Sid & Ann opened a single men's shop, SID MASHBURN, on the West Side of Atlanta that year. And in 2010, they expanded the business with a full women’s line and shop, ANN MASHBURN, which is inspired by Ann’s time as a fashion editor and filled with the brand’s signature line of clothing, footwear, and accessories, as well as a curation of favorite objects and brands picked up from stops around the world. The shops have been celebrated as premier retail destinations by national fashion, lifestyle, and luxury publications, and Sid & Ann as consummate lifestyle tastemakers. Flagship SID and ANN shops opened in Houston in winter 2013, and the duo opened their third and fourth set of retail locations in Georgetown, Washington, D.C. and Dallas, fall 2015. The brand has since expanded to the West Coast, with the fall 2016 opening of a Sid Mashburn only men’s shop in the Brentwood Country Mart in Los Angeles. In February 2018, Sid and Ann expanded their flagship Atlanta retail footprint with the opening of an adjacent Mashburn coffee shop and experiential lifestyle concept shop. Ann & Sid live in Atlanta, with their five daughters, Elizabeth, Louisa, Daisy, Harriet and Pauline.
Q&A with Ann
Who has inspired you and helped shape you into the amazing businesswoman you are today?
Business wise I am inspired by the women that I work with – I had the editorial creative background – and went to business school – but I would say the 3 women I work with most closely, who have experience in retail, design and merchandising from big companies – they have taught me so much that I did not know. They are all so smart and inspiring.
If you had to pick one thing -- what would you say has been the key to your success?Creating a look and a vision and sticking with it. Our brand is not for everybody – but it is authentically “us” – and if you can relate to it you will be a customer… not for everything perhaps- women shop many different places and needs – I just hope to be a part of their wardrobe!
How have your five daughters shaped the way you approach fashion, style, and your business as a whole?
That is a hard question! My five daughters have been my biggest “business”… ! When I started working again after my first daughter was born – I was instantly more efficient. I got twice as much done in half the time because I wanted to get home. Prioritization and efficiency are forced on you and I think I got pretty good at sorting out what was important! You and your husband, Sid, have built an incredible brand.
After years in separate positions within the industry, what catapulted the idea into reality?
HE did! I had no interest in creating a womens brand at first. I helped him create the Sid brand.. was the original CFO!! It really was his vision – and I was great at telling the story of “Sid” because I know it better than anyone. 3 years into it I started my own line, with the help of our oldest daughter. She is an author of both brands as well- but Sid was definitely the driver. He has wanted to do this since I met him.
At Hampden, we love to discuss the different women we envision in certain pieces. When designing, who do you see wearing Ann Mashburn?
Mostly me! I think of other women of course – and different body types and lifestyles – but in the end it just needs to be something I can identify with.. or dream up myself “being that woman” - and you are exactly right. I am lots of different women myself ( or have been!) – young mother – businesswoman – romantic partner – world traveler…
How would you describe your personal style in three words?
Simple Tomboyish Franco- American. (Does a hyphenated word count as one or two??)
How does fashion empower you the way you empower others?
When I feel like I love what I am wearing, I can enjoy it and then forget about it and move through the day. It is like I have checked off something and I don’t have to worry about it. Oh, I love my look… now what is next?
Other than your own fabulous brand, what are 4 brands you are loving right now?
I love love Aspesi – for me they are the Italian version of what I love about my own style – simple, practical, chic.
Doen!!!!! I love love love their nightgowns!!!