EB Denim

From an early age, Elena Bonvicini found herself captivated by the world of fashion as a means of personal expression. Her journey began when she discovered the art of thrifting and breathing new life into vintage pieces alongside her grandmother. It was here that she cultivated her keen eye for style and passion for upcycling. The turning point arrived when Elena fashioned a pair of cut-off shorts for herself, provoking an enthusiastic response from her friends. She wasted no time and began selling her distinctive upcycled jeans to classmates, rapidly attracting the attention of students from neighboring schools. Elena then ventured into the online realm, strategically leveraging social media to broaden her brand's reach while remaining steadfast in her commitment to producing every garment exclusively in Los Angeles. Elena transformed her vision into EB Denim—a global brand celebrated for its daring yet sustainable designs. EB Denim has graced the wardrobes of prominent fashion icons, including Hailey Bieber, Kylie Jenner, and Bella Hadid. At the heart of EB Denim's enduring mission lies Elena's dedication to celebrating individuality and championing the legacy of Los Angeles-made denim. This steadfast commitment continues to push the boundaries of creativity and sustainability in the ever-evolving world of fashion.